What is SEO:
S.E.O. which is also referred to as Search Engine Optimization is a term which is widely used in the Digital Marketing world.
When we optimize our website or webpage so that it can be easily searchable or discoverable in any type of Search Engine ( e.g: Google, Bing). The process of optimization is called SEO or Search Engine Optimization.
In an easy word, we can say that the process of promoting our online content or webpage on the internet.
We optimize our website in a way so that it can be easily discoverable in the Search Engine through our relevant decided keywords.
The process of Optimization:
S.E.O. is widely distributed in 2 Areas:
a) On Page Optimization
b) Off Page Optimization
a) On Page Optimization: Whatever changes we make on website file that comes under On Page Optimization.
It means if we have a webpage or website. Whatever changes we make on the website page. Whatever changes we do on coding part Like on HTML, CSS or whatever language we have used on that page. Everything comes under on page optimization.
b) Off Page Optimization:
Whatever technique we used outside the website or webpage that comes under off page optimization. For example- sharing our page on Facebook , twitter or other social media platform. Registering our website or webpage on the different web directories.
We can also write the articles and share it on different platforms.